How to use the four boxes
Each box is 25 points: the map, the website, the links other sites give you, and the posts and video a customer can see. The letter compares an HVAC company with the rest of the country. It does not compare you with the quietest shop nearby.
When you want the gaps written out, start the Quick Audit.
For a read on the person's name, use the personal brand audit.
How does your HVAC business stack up?
Every HVAC contractor in our database gets the same four-part report card — Maps Visibility, Website Quality, SEO Authority, and Social & Content. Search your company and see your grade.
Four parts. 100 points.
Each category is worth 25 points. Your total becomes a letter grade, ranked against the top contractors nationally.
Maps Visibility
Your Google Maps rank for your main keyword and the completeness of your Business Profile. The top 3 take most of the calls.
Website Quality
Speed, security, and conversion-readiness. Slow sites lose half their visitors before the phone rings.
SEO Authority
Domain rating, referring domains, and organic traffic — the comparison-shopper’s path to you.
Social & Content
Facebook, YouTube, blog, and Instagram. A homeowner about to spend thousands wants a face, a name, and a track record.
Where you rank, nationally.
Your letter grade is based on national percentile — it compares you to the country, not the weakest shop in your zip code.
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