FREE HVAC QUICK AUDIT
Not a generic exam with “HVAC” in the headline.
We Google ac repair your city, check the category Google expects, and score Get Found → Get Chosen → Get Booked. About five minutes on the form. The report is yours to keep.
The HVAC exam — not the generic six-pack
Get Found → Get Chosen → Get Booked, scored for a HVAC company.
Get Found
32 pts of the 100
✓ GBP claimed, with Air conditioning contractor or Heating contractor as primary — not a generic Contractor.
✓ In the map pack for “ac repair {city}” (summer) and “furnace repair {city}” (winter). Missing one season is a finding.
✓ Service area matches the trucks. Ranking in a city you do not dispatch to is wasted LSA.
Get Chosen
34 pts of the 100
✓ Job photos of equipment (condensers, furnaces, thermostats) — not stock living rooms.
✓ NATE / manufacturer badges on GBP and the site, if they are real.
✓ Separate pages for AC repair, furnace, and maintenance — not one “HVAC services” blob.
Get Booked
34 pts of the 100
✓ Click-to-call and a membership / tune-up offer. HVAC books on the plan, not only the breakdown.
✓ Call tracking on LSA and Ads. A dump of “website leads” with no source is a fail.
✓ Financing mentioned where ticket size is replacement, not filter changes.
Money keyword we actually Google: ac repair your city
Categories we expect: Air conditioning contractor, Heating contractor, Furnace repair service, HVAC contractor (LSA-eligible)
What a generic audit misses on this trade
! Seasonal landing pages: a furnace page that 404s in January is a ranking leak.
! Indoor air quality and thermostat upsells need their own GBP additional categories if you actually sell them.
! Do not invert to a booking widget before the map pack. Nobody books a company they cannot find.
Scoring: Found 32 / Chosen 34 / Booked 34. A skipped check is UNKNOWN, not a zero. Agents load this pack from Audit-Factory config/local_verticals.json.
Plumber? Plumbing has its own exam (we do not own plumberspotlight.com). Not this trade? Pick your industry.